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| Article Name : | | | NEWSPAPER ADVERTISEMENTS A TOOL FOR PURCHASING DECISION- A CASE STUDY OF ENGLISH DAILIES IN BANGALORE CITY | | Author Name : | | | KIRAN.G AND A.M.KADAKOL | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-94 | | Article URL : | |  | Author Profile | | Abstract : | | | Development communication is a communication used for the development of
human beings. Print media and electronic media both play a significant role in the
development communication of any country. In India, the Government uses print media
to secure wide coverage of messages through various newspapers and journals. Print
media as a traditional media plays a significant role in the development communication.
In India, print media strengths have largely been shaped by its historical experience and,
in particular, by its association with the freedom struggle as well as movements for social
emancipation, reform, and amelioration. Today various modern and sophisticated
technologies are using by the print media in both developed and under-developed
countries and they also face stiff competition from electronic media. This article studies
the circulation trends of the print media: newspaper and magazines in India and other
few countries and also discussed how the role of print media in the development
communication is changing in recent era. It also concentrates on what is the impact of
new electronic media on the print media. | | Keywords : | | - newspaper advertisements
- english dailies
- communication
- social emancipation
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