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| Article Name : | | | “TO STUDY ABOUT THE SERVICE PROMOTIONAL TECHNIQUES BEING PRACTICED IN NAGPUR HOTEL” (BIG HOTELS AND SMALL HOTELS) | | Author Name : | | | URVASHI YASHROY | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-67 | | Article URL : | |  | Author Profile | | Abstract : | | | Service plays an important role in hospitality industry. The service culture focuses on serving and satisfying the customer. Creation of a service culture has to start with top management and flow down. The service culture at big brand star hotels is driven through employee communications, company policies, and personal actions. Due to this all employees are reinforced in big hotels. Employees who go to extraordinary efforts to satisfy the customers are made Employee of the Year. A service culture empowers employees to solve customers' problems. It is supported by reward system based on customer's satisfaction. Human beings do generally what is rewarded. If an Organization wants to deliver a quality product, the organization's culture must support and reward attention to customer's needs. | | Keywords : | | - hospitality industry , company policies , communications , organization .
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