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Article Details :: |
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| Article Name : | | | IMPACT OF PURCHASING DECISIONS ON ECO FRIENDLY PRODUCTS IN FAST MOVING CONSUMER GOODS SECTOR WITH SPECIAL REFERENCE TO CALICUT DISTRICT, KERALA | | Author Name : | | | Mr. Bhosale S. N. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-486 | | Article URL : | |  | Author Profile | | Abstract : | | | Today’s world is witnessed by a drastic increase in the products that are either substitutes or complementary. The consumers are in a dilemma with regard to their purchase decision. | | Keywords : | | |
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