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| Article Name : | | | MANAGING EVENT IS A PROJECT MANAGEMENT | | Author Name : | | | UDAYSINH MANEPATIL | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-47 | | Article URL : | |  | Author Profile | | Abstract : | | | Event management is the application of project management to the creation
and development of festivals, events and conferences. Event management involves
studying the intricacies of the brand, identifying the target audience, devising the event
concept, planning the logistics and coordinating the technical aspects before actually
launching the event. Post-event analysis and ensuring a return on investment have
become significant drivers for the event industry | | Keywords : | | |
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