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Article Details :: |
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| Article Name : | | | MARKETING RESEARCH PROCESS | | Author Name : | | | Prakash Gangadharrao Kadrekar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-463 | | Article URL : | |  | Author Profile | | Abstract : | | | The marketing research process includes the systematic identification, collection, analysis and distribution of information for the purpose of knowledge development and decision making. | | Keywords : | | - marketing research process
- systematic identification
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