|
|
|
For Authors: |
|
|
|
For Readers: |
|
|
|
|
|
Article Details :: |
|
|
| Article Name : | | | CONSUMER ATTITUDE TOWARDS TELEMARKETING | | Author Name : | | | T.SRINIVASAN | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-46 | | Article URL : | |  | Author Profile | | Abstract : | | | The use of telephone for telemarketing is of recent origin. It is still in an infant
state in India, but wide spread to some extent in other countries. The expression
telemarketing is a telephone arrangement for ordering of products and services by
communication with in business hours. The reason for increasing use of telephone for
business purpose is a cultural evolution and revolution. As evident today people have
been using phone for a wide variety of purposes relating to business and marketing.
Modern marketing strategy depends increasingly upon customer awareness, customer
orientation and customer satisfaction. These segments require allowing across to the
consumers and for the suppliers to maintain a continuous relation. Telephone itself is a
sophisticated tool, having power behind, is being used for telemarketing. It helps to get
calls contacting decision makers and securing appointments. These activities secure
revenue increasingly. The use of telephone would improve sales performance. | | Keywords : | | |
|
|
|
|
|