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Article Details :: |
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| Article Name : | | | CUSTOMER RELATIONSHIP MANAGEMENT IN BANKING SECTOR –A STUDY WITH REFERENCE TO MYSORE DISTRICT | | Author Name : | | | Mahadevanayaka N S and G Karunanithi | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-396 | | Article URL : | |  | Author Profile | | Abstract : | | | To attract customers, retain them and further expand the business through them is a big challenge for the banks. To retain customers, the banks must have a stronger focus on measuring and managing individual customer relationship. | | Keywords : | | - crm- customer relationship management
- hdfc- housing development finance corporation
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