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| Article Name : | | | IMPACT OF VARIOUS DEVELOPMENTS OF RETAILERS DUE TO RETAILING IN UNORGANIZED SECTOR ON QUALITY OF LIFE | | Author Name : | | | S. Johanna , S. Ramachandran | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-375 | | Article URL : | |  | Author Profile | | Abstract : | | | The purpose of the present study was to analyze the impact of various developments of retailer in the unorganized retail sector in Tirunelveli District. To achieve the purpose of the study, 385 unorganized retailers in Tirunelveli District were selected as a sample by adopting the purposive sampling technique. Out of 385 respondents, only 380 respondents participated completely in the study yielding a response rate of 98.70%. The study adopted the relevant research design, namely quantitative research design. A well structured and pre-tested interview schedule was used to collect the information required for the study and focused on the developments of the respondents due to their retailing and the quality of life. The appropriate analyses were carried out with the help of using popular statistical package SPSS 21 and AMOS 21. The study proved that the developments in the part of the personality, managerial skill, ecological, marketing skill, values and intellectual of retailers due to their retailing have significant impact on their quality of life, whereas the unorganized retailers have significant developments due to their retailing only in the part of managerial skill, marketing skill and values. The result of the study would serve as a powerhouse for enhancing the livelihood of the unorganized retailers in the area where the study has been undertaken. | | Keywords : | | - purposive sampling
- quality of life
- retailing
- tirunelveli district
- unorganized retailer
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