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| Article Name : | | | A CASE STUDY ON EFFECTIVENESS OF PROMOTIONAL STRATEGIES AND CUSTOMER PURCHASE BEHAVIOUR OF CONSUMER DURABLES FINANCED BY BAJAJ FINSERV LENDING IN INDIA | | Author Name : | | | Kunal S. Badade , Jaideep Jadhav | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-332 | | Article URL : | |  | Author Profile | | Abstract : | | | About Bajaj Finserv Lending:
Bajaj Finserv Limited is the holding company for the financial services businesses of the Bajaj Group. Its insurance joint ventures with Allianz SE, Germany namely Bajaj Allianz Life Insurance Company Limited and Bajaj Allianz General Insurance Company Limited are engaged in life and general insurance business respectively. Its subsidiary Bajaj Finance Limited is a Non-Banking Finance Company engaged in consumer finance, SME finance and commercial lending. Bajaj Financial Solutions Limited, a wholly owned subsidiary of Bajaj Finserv Limited is engaged in wealth advisory business. | | Keywords : | | - promotional strategies
- customer purchase behaviour
- insurance joint ventures
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