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| Article Name : | | | THE STUDY OF CORPORATE SOCIAL RESPONSIBILITY (CSR) IN INDIAN CONTEXT | | Author Name : | | | M.S.Khan , Shravya Saxena | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-296 | | Article URL : | |  | Author Profile | | Abstract : | | | The purpose of this paper is to explore the various definitions and descriptions of Corporate Social Responsibility (CSR) in Indian context with reference to The Maharatna Company,National Thermal Power Corporation (NTPC). This study is done to define the status of CSR in India and the changes that takes place from beginning to now. This paper will also focus on the challenges that a company faced during their work in field of CSR section. Corporate Social Responsibility is mainly the work that a company does to support social, environment or community causes apart from their profit. Now it is becoming the necessity of companies to work in this field to add to their market values. The understanding and definition of Corporate Social Responsibility (CSR) has been changed with people and time. | | Keywords : | | - corporate social responsibility
- indian context
- national thermal power corporation (ntpc)
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