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| Article Name : | | | URBANIZATION: IMPLICATION FOR INSURANCE IN INDIA | | Author Name : | | | Vipin Kumar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-268 | | Article URL : | |  | Author Profile | | Abstract : | | | The paper intends to give two way analyses on the implication of urbanization on the demand for life insurance and non-life insurance in India. Firstly, we try out to give the theoretical background to the effect of urbanization in general on society then related it to insurance opportunities. Then we conducted an empirical investigation on the impact of urbanization on demand for life insurance and non-life insurance, i.e. Penetration and density by conducting OLS Regression, and Granger Causality. The results are similar in both grounds, suggesting inevitable urbanization opportunities can provide a positive impact for insurance products. | | Keywords : | | - urbanization
- life insurance
- non-life insurance
- ols regression
- granger causality
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