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| Article Name : | | | EMERGING TRENDS IN MARKETING AND ADVITISING: DIGITAL / WEB MARKETING | | Author Name : | | | Pradeep H. Tawade | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-258 | | Article URL : | |  | Author Profile | | Abstract : | | | Marketing & Advertising give zest to the corporate and makes a striking difference to the brand and its equity. The ethos of marketing keeps changing with the
times. As the customer becomes more knowledgeable, the customer contact through marketing plays a vital role in conversion of businesses. As marketing has become a very important tool for every industry to reach the consumer it's become very complex as to
decide what the right medium for marketing is. As the world has modernized dramatically in the last decade digital media has reached every home and hence become a very important vehicle for marketing. Marketing enjoys a dominant position today as
can be seen by the success of the current age businesses. | | Keywords : | | - marketing
- advertising
- industry
- the consumer
- businesses
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