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| Article Name : | | | SERVICE MANAGEMENT: A MANAGEMENT PERSPECTIVE | | Author Name : | | | BHAVIN M. BADIYANI | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-25 | | Article URL : | |  | Author Profile | | Abstract : | | | Service management is not a well-delineated concept. It is, however, used more
and more by academics as well as by practitioners. Conferences on service management
are arranged, books with the phrase service management as part of the title are
published and academic courses called service management are developed. Service
management is inevitably establishing itself as a recognized field. However, it is
understandable that an outside observer easily feels confused when confronted with the
concept. The purpose of this article is to discuss how service management emerged, what
it is, and what contributions it offers to management research and practice | | Keywords : | | - service management
- management research
- management practices
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