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| Article Name : | | | THE FINANCIAL SERVICES ON RURAL DEVELOPMENT – WITH SPECIAL REFERENCE TO COCONUT FARMERS | | Author Name : | | | Harish S. N. , Geetha M. C. | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-247 | | Article URL : | |  | Author Profile | | Abstract : | | | The economic growth of the country is very important to the government, Industries, and people of the country. The inclusion of all section in the nation's growth is needed and this creates welfare state. In India, majority of people living in rural areas and depends on agriculture income. To enhance the agricultural productivity, the government of India and RBI have taken several measures like, proving subsidy, training, formation agricultural university and extension of financial services. This study empirically assess the farmers' opinion on banking services particularly credit facilities. We use questionaries' to collects the data from the 85 sample respondents. We use, simple averages, charts and ANOVA to analyse the data. Based on the results, we found that agricultural term loan and Agri-gold loan facilities are more familiar to the farmers. The less interest rate, easy availability and government subsidy measures significantly influence on farmers while selection of loans. Further, the discussion with the branch manages reveals that priority sectors preference of the central government and banks policy helps farmers to avail the loans. Overall, we observed that the organised financial banking sector pays significant role in the rural agricultural development. | | Keywords : | | - rural development
- financial system
- priority sector
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