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| Article Name : | | | A STUDY ON CUSTOMER PREFERENCES AND LEVEL OF SATISFACTION OF POSTAL LIFE INSURANCE | | Author Name : | | | Payal Dutta | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-239 | | Article URL : | |  | Author Profile | | Abstract : | | | India Post is the oldest player to venture into the life insurance business in the country. Apart from the regular processing, transmission and delivery of mails, the Indian Postal System offers two types of insurance schemes to its customers, namely, Postal Life Insurance (PLI) scheme for Government (both central and state) employees and Rural Postal Life Insurance (RPLI) scheme for the General Public of rural areas.
This paper is an attempt to study the attitude of the consumers regarding the insurance policies of India Post, to study their satisfaction level and to probe the problems faced by them. The study is confined to the customers of the post offices in the Barpeta district of
the state of Assam. Further, a few suggestions for better penetration of the insurance policies in the aforementioned district has also been made. The study is based on primary as well as secondary data. | | Keywords : | | - attitude
- postal life insurance
- rural postal life insurance
- satisfaction
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