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| Article Name : | | | MARKETING MANAGEMENT STUDY OF WHOLESALE & RETAIL STORES IN INDERVAL BRASIL AVENUE, CACOAL CITY, STATE OF RONDÔNIA (BRAZIL) | | Author Name : | | | Marciela Zemke Montanari , Diogo Gonzaga Torres Neto | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-220 | | Article URL : | |  | Author Profile | | Abstract : | | | The aim of this study was to analyze the emergence of wholesale center City of Cacoal. The issue concerns the concentration of attacked that arose in Avenida Inderval Joseph Brazil, better known as the Street of attacked. This concentration has awakened the interest in discovering the origin and expansion of the shopping center . To that end, we carried out a study of various attacked, having as a method the model of case study. It was used as an instrument of collection of secondary data the bibliographic survey, as well as the historical aspects, the guided interview. To understand the phenomenon used to search exploratory and descriptive. | | Keywords : | | - marketing
- entrepreneurship
- wholesale
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