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| Article Name : | | | POLITICAL ADVERTISING | | Author Name : | | | Meenu , Priyanka and Khushboo Sagar | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-202 | | Article URL : | |  | Author Profile | | Abstract : | | | Advertising plays an important role in a product's success. It conveys the information about the product, and leaves an impact on the minds of target audience. The decision of people gets influenced by the ad campaigns. Political parties also make use
of advertisements, to influence the decision of people, by making them aware about their achievements and election candidates. Political advertising is very crucial in elections because it have significant impact on the results. Recently lok sabha election results were
declared and the winning party was BJP but it was very expected on the basis of the ad campaign of BJP. The ad campaign of BJP was so effective as compared to campaign of congress that it was expected that BJPwill win. | | Keywords : | | - political advertising
- achievements and election candidates
- advertising plays
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