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| Article Name : | | | “A DESCRIPTIVE STUDY ON EFFECTIVENESS OF SOCIAL MEDIA IN CONNECTION WITH LUXURY PRODUCT” | | Author Name : | | | I.Smaila , S. Bulomine Regi and S. Anthony Rahul Golden | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-166 | | Article URL : | |  | Author Profile | | Abstract : | | | Nowadays social media occupy a dominant role in communication. It is the easy way to pass the information to anybody else. In marketing, communication has the vital role to make it successful. For that the social media is the one of the tools to make it easy and effective one. In this paper, it is going study the effectiveness of the social media in connection with marketing of luxury product. | | Keywords : | | - social media
- luxury brand
- luxury product
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