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| Article Name : | | | REVIEWS ON CHALLENGES AND PROSPECTS OF SELF HELP GROUP IN INDIA | | Author Name : | | | T. Thileepan , K. Soundararajan | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-162 | | Article URL : | |  | Author Profile | | Abstract : | | | This paper considers the strategies of Self Help Group for micro-enterprise development in rural areas. It seeks to answer the questions of whether and under which conditions Self Help Group are an effective vehicle for organizing and representing local people in the development of community based micro-enterprises. Financial assistance is being provided to women's SHGs in the form of micro finance. Micro finance is emerging as a powerful instrument for poverty alleviation in the new economy. In India, micro finance scene is dominated by SHGs. With the help of micro finance the Self Help Group in India emerged as a popular strategy for the facilitation of micro-enterprise development by government, non-government organizations and educational institutes in rural areas of India. So success of Self Help Group is based on a through understanding of local conditions and possibilities to intervene. | | Keywords : | | - shg
- marketing
- finance
- micro credit
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