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Article Details :: |
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| Article Name : | | | PRICING APPROACHES IN SERVICES MARKETING | | Author Name : | | | Sunitha. R , Yashoda. R | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-152 | | Article URL : | |  | Author Profile | | Abstract : | | | A well-function services sector is the key to the overall performance of the
economy and welfare of citizens. Services comprise different economic activities and
thus act as a catalyst for the growth of other sectors in the business world. A marketing
strategy is a plan which identifies the firms marketing goals and explains how they will
be achieved within a stated time – frame. It includes product development, pricing
approach, distribution, promotion and advertising. Marketing strategy determines the
choices of a target market segment brand positioning, and allocation of resources. | | Keywords : | | - services marketing
- economy
- marketing strategy
- pricing approach
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