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| Article Name : | | | INTERNET MARKETING - A CUSTOMER-LED APPROACH | | Author Name : | | | Jyoti H. Lahoti | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-150 | | Article URL : | |  | Author Profile | | Abstract : | | | This paper introduces a new approach concerning Internet marketing in
electronic commerce showing how advertisers need this innovation to be successful. This
also relives marketing managers for more value added tasks such as marketing plans and
strategies for better development of the company. The strategies devised will depend
upon each organization's level of Internet maturity, adoption and level of integration. We
will now consider two similar frameworks that are useful in identifying the key stages of
Internet development. The new digital marketplace has exacerbated the fluid
environment. It also brings a new set of rules and conditions which marketers have to
take in to consideration when constructing their marketing plans. These plans evolve
from the higher-level corporate objectives and strategy.
This paper is a secondary research regarding how Internet is gradually forms
part of our daily lives. It concerns different aspect of advertising in terms of electronic
commerce. | | Keywords : | | - internet marketing
- e-commerce
- international market
- advertising
- product
- services
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