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Article Name : | | “IMPACT OF BEHAVIOURAL FINANCE ON PORTFOLIO DECISION THROUGH FINANCIAL INSTRUMENTS-A STUDY OF (PRIVATE PRACTISING GRADUATE DOCTORS) SELECTED PROFESSIONAL IN MUMBAI CITY. | Author Name : | | MADHAVI DHOLE | Publisher : | | Ashok Yakkaldevi | Article Series No. : | | ISRJ-128 | Article URL : | | | Author Profile | Abstract : | | Purpose: This study examines Behavioral factors like herding, mental accounting ,gambling etc.on portfolio decision of diffiernet professionals.Here Medical professional (Graduate Doctors are considered for study ).This paper study the impact of different behavioral finance factors on investment decision of medical professionals.Medical professionals are highly intellectual people with strong domain knowlegde. Behavioral Finance study the psychology of an individual investor and his decision making ability in the existing market conditions.
Design/Methodology/Approach: The data on the subject of Behavioral Finance and portfolio decsion of medical professional was collected through a questionnaire. The responses were received from registered graduate doctors in Mumbai city.
| Keywords : | | - behavioral finance.portfolio decsion
- medical professional
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