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| Article Name : | | | ROLE OF INFORMATION TECHNOLOGY IN UNIT LINKED INSURANCE PLANS MARKETING | | Author Name : | | | P. KAMALUDEEN AND V. THAMODARAN | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-114 | | Article URL : | |  | Author Profile | | Abstract : | | | ULIPS has played a significant role in increasing business across a wide range of investors and financial services. It is one of the largest industries in the world both in number of establishments and number of employees. In India, ULIPS, considered a sunrise industry today after info tech, is the most happening industry with almost all the big players vying for a share of the coveted pie. There is no real ULIPS revolution in India, the industry is still in the stages of infancy. In India ULIPS businesses have broken rand and seem poised to surge ahead with renewed vigor, optimism, confidence and capability. | | Keywords : | | - establishments
- investors
- modernization
- information
- financial services.
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