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| Article Name : | | | RURAL WOMEN ENTREPRENEURSHIP IN MADURAI,TAMILNADU | | Author Name : | | | K.MARICHAMY | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-109 | | Article URL : | |  | Author Profile | | Abstract : | | | Women have been successful in breaking their confinement within the limits of their homes by entering into varied kinds of professionals and services women entrepreneurs have proved to be on par with their men counterparts in business acumen and are emerging as smart and dynamic entrepreneurs. Women owned businesses are highly increasing in the economies of almost all countries. The hidden entrepreneurial potentials of women have gradually been changing with the growing sensitivity to the role and economic status in the society. Skill, knowledge and adaptability in business are the main reasons for women to emerge into business ventures. “Women Entrepreneur‟ is a person who accepts challenging role to meet her personal needs and become economically independent. The District of Madurai is the industrially developing area in which some of the entrepreneurs excel in small scale industry. Even though the government organizes women by various associations, they are not ready to undertake the business. As compared to men, women are less motivated to start business units due to some unwanted fear, lack of motivation and kind of activities. Thus, the study aims at undertaking the entrepreneurial development among women highlights their motivational forces and relationship between socio-economic background of women entrepreneurs, motivational factors and their existing entrepreneurial traits. | | Keywords : | | - rural
- women
- entrepreneurship
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