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| Article Name : | | | CORPORATE SOCIAL RESPONSIBILITY DO COMPANIES REALLY RESPOND TO SOCIAL DEMAND? | | Author Name : | | | JAIDEEP RAVINDRA JEJURIKAR | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-77 | | Article URL : | |  | Author Profile | | Abstract : | | | CSR Activities have been the buzz word in the corporate sector for long;It has been a trump card with the marketers for long time; under their efforts of societal marketing which emphasis their highlight on the responsibility of the companies towards the society.
More so, in the wake of the new Companies Bill, the relevance of CSR activities has been underscored in the Indian context. A report by SMC Global Securities Limited states that in the last financial year the combined net profit of listed companies in India was Rs. 4, 37,167 crores, at 2% the CSR kitty amounts to Rs. 8,700 crores. That is a huge amount.
But it is been commonly observed that the activities that the companies carry out under the head of CSR more frequently tilt towards Philanthropy rather than the Social responsibilities; hence the effort.
The scope of CSR has long been dubious, the paper tries to highlight an alternative facet to what CSR is commonly thought about to be in most of the corporate world. | | Keywords : | | - csr activities
- society
- societal marketing
- social demand
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