ISSN No : 2319-7935 (Print)
2319-7943 (Online)

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Article Name :
IMPACT OF SOCIO-ECONOMIC CHARACTERISTICS OF THE BANK CUSTOMERS ON CRM (A study on selected Commercial Banks in Srikakulam District)
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Ashok Yakkaldevi
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Abstract :
Customer relationship management (CRM) is a management strategy that unites information technology with marketing. It originated in the United States in the late 1990's, and, to date, has been accepted in a significant number of companies worldwide. On the other hand, some people have negative opinions of CRM; such views hold that it is difficult to implement successfully and that its cost-benefit performance is low, among others. This paper attempts to Impact of Socio-economic characteristics of the bank customers on CRM and to explore how it should be dealt with it in the future.
Keywords :
  • crm, socio-economic, public sector and private sector.
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