ISSN No : 2319-7935 (Print)
2319-7943 (Online)



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Article Name :
ONLINE CONSUMER TRUST: A MULTI-DIMENSIONAL MODEL
Author Name :
Vandana Kota
Publisher :
Ashok Yakkaldevi
Article Series No. :
ISRJ-518
Article URL :
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Abstract :
Customer trust is generally proclaimed as a fundamental component for the accomplishment of electronic business, yet the idea itself is as yet blurred in disarray by the various definitions
Keywords :
  • online consumer trust
  • electronic business
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