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Article Details :: |
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| Article Name : | | | MARKETING CAPABILITIES, INSTITUTIONAL DEVELOPMENT, AND THE PERFORMANCE OF EMERGING MARKET FIRMS: A MULTINATIONAL STUDY | | Author Name : | | | Yashodha Ambadas Komati | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-499 | | Article URL : | |  | Author Profile | | Abstract : | | | Information on 19,653 firms from 73 rising economies on four mainlands were broke down to look at how an association's showcasing capacities influence its execution. | | Keywords : | | - marketing capabilities performance
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