ISSN No : 2319-7935 (Print)
2319-7943 (Online)

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Ashok Yakkaldevi
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The use of telephone for telemarketing is of recent origin. It is still in an infant state in India, but wide spread to some extent in other countries. The expression telemarketing is a telephone arrangement for ordering of products and services by communication with in business hours. The reason for increasing use of telephone for business purpose is a cultural evolution and revolution. As evident today people have been using phone for a wide variety of purposes relating to business and marketing. Modern marketing strategy depends increasingly upon customer awareness, customer orientation and customer satisfaction. These segments require allowing across to the consumers and for the suppliers to maintain a continuous relation. Telephone itself is a sophisticated tool, having power behind, is being used for telemarketing. It helps to get calls contacting decision makers and securing appointments. These activities secure revenue increasingly. The use of telephone would improve sales performance.
Keywords :
  • telemarketing
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