ISSN No : 2319-7935 (Print)
2319-7943 (Online)



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Article Name :
FACTORS INFLUENCING CUSTOMER SATISFACTION OF HOME APPLICANCE WITH REFERENCE TO CHENNAI
Author Name :
S. Lakshmi and V. Kavida
Publisher :
Ashok Yakkaldevi
Article Series No. :
ISRJ-421
Article URL :
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Abstract :
Home appliances has occupied an important and predominant place in everybody life in the present scenario. A life without home appliances cannot be dreamt off. The fast lifestyle and disposable income has led to this situation.
Keywords :
  • customer satisfaction
  • home appliances
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