ISSN No : 2319-7935 (Print)
2319-7943 (Online)



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Article Name :
A STUDY ON THE BEHAVIOUR OF E-MARKETING CONSUMERS IN KANYAKUMARI DISTRICT
Author Name :
C. S. Shruthi and S. Sahayaselvi
Publisher :
Ashok Yakkaldevi
Article Series No. :
ISRJ-406
Article URL :
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Abstract :
Today’s world is based on the internet. It’s tough for the consumers to imagine their life without the internet because e-marketing has revolutionized the market and the minds of the consumers, as they can browse through the internet to source information for whatever they want, whenever they want.
Keywords :
  • e-marketing
  • consumers
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