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| Article Name : | | | A STUDY ON CUSTOMER SATISFACTION TOWARDS PONLAIT PRODUCTS | | Author Name : | | | G. Madan Mohan , AAgasthiya | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-381 | | Article URL : | |  | Author Profile | | Abstract : | | | Cooperative movement has gained prominence in our country since independence and has helped in empowering millions of downtrodden people of our society. One such milestone in the history of cooperative movement in the country is Ponlait, which works in the Union Territory of Puducherry with 38 retail outlets and 152 salesmen, accomplishing a monthly turnover of almost 3 crores of rupees. Ponlait got the distinction of gaining entry into MNEMONIC club of the NDDB for the country’s dairy cooperatives on 30/03/2002. Ponlait enjoys almost three-fourth share of the dairy market in Puducherry.Considering the role played by the society for serving lakhs of households and dairy farmers, this descriptive study has made an attempt to analyse the level of customer satisfaction towards Ponlait products by administering a well structured interview schedule to 233 Ponlait customers selected in Puducherry using Convenience sampling technique. | | Keywords : | | - customer satisfaction
- product appreciators
- package contenders and relative evaluators
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