ISSN No : 2319-7935 (Print)
2319-7943 (Online)



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Article Name :
AN EMPIRICAL STUDY ON THE GROWTH OF EMERGING TRENDS IN E- BANKING SERVICES @ CUSTOMER PERSPECTIVE
Author Name :
Shweta Kashtiya , Vandana Sachdeva
Publisher :
Ashok Yakkaldevi
Article Series No. :
ISRJ-352
Article URL :
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Abstract :
In current scenario e-banking needs to shift from product centric to customer centric. In India e banking services must be designed as per the requirements and expectations of the customers. The present paper aims to identify the problem faced in various online banking operations. This will give a positive direction to design the effective policy for e banking services in future. This paper has been divided into four sections dealing with four aspects of E-banking as ATM, Internet banking, Mobile banking and Credit cards. The purpose of this paper is to determine the level of customer’s satisfaction toward the e-banking services. A total of number of customer taken for the study is 200 of PSU and PSIB banks of jaipur. Statistical analysis technique is used to study the significant relationship between the gender and customer satisfaction with e-banking services.
Keywords :
  • e-banking
  • credit cards
  • mobile banking
  • reliability
  • customer satisfaction
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