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| Article Name : | | | INNOVATION OF E-BANKING: A BOON TO BANKING CUSTOMERS | | Author Name : | | | S. Sahayaselvi | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-306 | | Article URL : | |  | Author Profile | | Abstract : | | | From time immemorial, invention and innovation is part and parcel of human existence. Becoming aware of this notion, after nationalization in 1969 and 1980 respectively the banking sector in India, underwent dynamic changes and gave new shape from being brick banking to click banking system. As a result the banks started to focus from product-centric to customer-centric. Today the e-bank services are more effective due to the time factor, attractive facilities and better quality service. As per the statistical report, India has 205 million internet users and ranks third among the internet penetration of 12.6 per cent after China and US. Therefore this paper aims to study the innovation of banking sector in the recent past and how far it has influenced banking customers in the study area. Results indicate that the users of e-banking services are greatly benefited by using ATM services, Checking the balance enquiry and payment of bills. This paper too recommends number of recommendations to the service providers to make e-banking services as more user friendly and beneficial to the customers which in turn open a new vista to banking arena. | | Keywords : | | - e-banking services
- innovation and technology
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