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| Article Name : | | | ROLE AND SIGNIFICANCE OF ONLINE ADVERTISING WITH REFERENCE TO INDIA | | Author Name : | | | M.S.Khan , Shilpi Pal | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-294 | | Article URL : | |  | Author Profile | | Abstract : | | | Online Advertising is one of the best ways to promote and attract more customers these days as people are now interconnected globally through technological frame. Organizations are able to attract customer attention easily with the help of Online advertising which appears on internet websites in the form of social media site, pop-ups, Banner advertisement, etc. This Paper highlights not only the acceptance of online advertisement to the consumer but also the profit maximization through per click to the organizations and how organization can maintain huge digital database and electronic customer relationship management (ECRM). It is the one of the best way for the organizations to highlights their products and services to get hit and target customers according to their areas of interests. Also we can get the data about the acceptance of online advertisement and demand in today’s technical scenario to trace out which is very beneficial to business companies. | | Keywords : | | - online advertising
- internet marketing
- technological era
- banner ads
- pop-ups
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