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Article Details :: |
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| Article Name : | | | A STUDY ABOUT SCOPE OF SERVICE | | Author Name : | | | L. Julius Santhanam , C. Swarnalatha | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-277 | | Article URL : | |  | Author Profile | | Abstract : | | | Kotler defines a service as “any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product. | | Keywords : | | |
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