ISSN No : 2319-7935 (Print)
2319-7943 (Online)

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Article Name :
Author Name :
Tulshidas G. Mirge
Publisher :
Ashok Yakkaldevi
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Abstract :
The merely approach to thicken our ideas was to compensate costly advertising agency or ask media to write or publish and promote about our products and services in the market. But now organizations have a remarkable prospect to publish or promote their products or services through viral marketing which is a part of content that is so brilliantly used to connect the audience to such a degree, that it spreads like a virus through the ranks of people all over the world. As a result, the word of mouth about the campaign spreads speedy and takes benefit of existing social networks by encouraging customers and they are also keen to share product information with their friends, family, and colleagues.
Keywords :
  • viral marketing
  • word-of-mouth
  • brand awareness
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