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| Article Name : | | | CULTURAL ISSUES IN INTERNATIONAL MARKETING-A COMPREHENSIVE STUDY OF FACTORS DETERMINING SUCCESS IN INTERNATIONAL MARKETING | | Author Name : | | | O .N. Srivastava | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-160 | | Article URL : | |  | Author Profile | | Abstract : | | | With the globalization of business and proliferation of Translational Companies, a proper understanding of local cultural issues which determine the success of marketing efforts has assumed a greater significance. Present study is an attempt to analyze these factors which will assist the managers in this field in formulating the correct marketing strategies for ensuring success in the target market. | | Keywords : | | - international marketing
- globalization
- marketing strategies
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