ISSN No : 2319-7935 (Print)
2319-7943 (Online)

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Article Name :
Author Name :
Sunitha. R , Yashoda. R
Publisher :
Ashok Yakkaldevi
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Abstract :
A well-function services sector is the key to the overall performance of the economy and welfare of citizens. Services comprise different economic activities and thus act as a catalyst for the growth of other sectors in the business world. A marketing strategy is a plan which identifies the firms marketing goals and explains how they will be achieved within a stated time – frame. It includes product development, pricing approach, distribution, promotion and advertising. Marketing strategy determines the choices of a target market segment brand positioning, and allocation of resources.
Keywords :
  • services marketing
  • economy
  • marketing strategy
  • pricing approach
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