ISSN No : 2319-7935 (Print)
2319-7943 (Online)

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Article Name :
Author Name :
P. Madhan Mohan Gandhi , S. Mohan
Publisher :
Ashok Yakkaldevi
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Abstract :
India is the country of villages. The majority of the population are living in rural areas in India. People in rural areas suffer with unemployment, poor infrastructure facilities which may be solved with the development of the rural entrepreneurs. Rural entrepreneurs refer to those who carry out the business in rural areas with the utilization of local resources. But this rural entrepreneurs are suffering from various problems like fear of risk, lack of finance, illiteracy, and competition from the urban entrepreneurs. Rural entrepreneurs increase the standard of living and purchasing power of the people by offering employment opportunity to the people in the villages. This paper studies the rural entrepreneurs and problems faced by them and possible recommendations to overcome the problems.
Keywords :
  • entrepreneurs
  • rural entrepreneurs
  • rural area
  • rural enterprises
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