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| Article Name : | | | “E-COMMERCE – USE OF ITS COMMON APPLICATION– “ONLINE SHOPPING” | | Author Name : | | | KISHOR NIVRUTTI JAGTAP | | Publisher : | | | Ashok Yakkaldevi | | Article Series No. : | | | ISRJ-111 | | Article URL : | |  | Author Profile | | Abstract : | | | Business models across the world also continue to change drastically with the advent of e-commerce and this change is not just restricted to USA. Other countries are also contributing to the growth of e-commerce. For example, the United Kingdom has the biggest e-commerce market in the world when measured by the amount spent per capita, even higher than the USA. The internet economy in UK is likely to grow by 10% between 2010 to 2015. This has led to changing dynamics for the advertising industry. | | Keywords : | | - e-commerce
- online shopping
- advertising industry.
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